On this episode, I speak to digital entrepreneur, Dr Adanna Steinacker, about how she’s built an authentic personal brand online.
Whether or not you work in marketing, chances are you know that consistency is key when it comes to brand building. So you may wonder, how can you apply principles that generally used to sell an inanimate product, to your personhood? After all, human beings are messy, full of contradictions and changing constantly. Can you really live authentically and, simultaneously, think of yourself as a brand? If you’re curious, then grab a pen and notebook because Dr. Adanna Steinacker drops some gems about why authenticity and building a personal brand online are not mutually exclusive.
Some of you may already know Adanna from social media. After all, Adanna and her family of 5 have amassed a following of over 340 thousand people on both Instagram and Youtube. But way before ‘content creator’ or ‘influencer’ were the buzzwords that they are now, Adanna was a med student with zero ambition of becoming Instagram famous. As fate would have it, however, a dance video that she spontaneously made with her husband and posted on Instagram… accidentally went viral. The rest, as they say, is #herstory.
Career Queens Podcast is a business podcast that spotlights career conversations with millennial women making moves in tech.
Quote from the Episode
A personal brand puts emphasis on how you’re perceived by others… it’s what is said about you when you’re not in the room. Why do we see that as a bad thing? Why can’t we use it as a means to control the narrative in an authentic and accurate way that ultimately positions us for opportunities?
I can understand why some people think positioning themselves as personal brand is inauthentic… but when you think like that, you’ve missed the mark of what it means to be a personal brand—there is no personal brand without the foundations of who you really are.